Private label debit

Private label debit refers to a merchant-branded card or mobile payment app that utilizes an automated clearing house (ACH) to directly debit consumer checking accounts. Used in a closed-loop environment, private label debit offers secure transactions through PIN protection or tokenization.

Private label debit programs have become increasingly popular in the United States, totaling roughly $13 billion in payment value. Such programs are offered by well-known brands, including Target, Kroger, and Circle K, as a consumer loyalty strategy.

Companies such as ZipLine, First Data, and BIM Networks implement private label debit programs for such brands.

References

  1. ^“Card Rewards are Getting Creative”. PaymentsJournal. 2019-03-14. Retrieved 2019-07-12.
  2. ^“Fintech Startup Stash to Launch “Stock-Back” Debit Card Rewards”. 2019-07-12. Retrieved 2019-07-12.
  3. ^“The Nilson Report Current Issue – Featured Article, Statistics & Companies”. nilsonreport.com. Retrieved 2019-07-12.
  4. ^ 18, Sponsored content from our partner ZipLine on; 2018. “The Private Label Debit-Loyalty Connection”. CSP Daily News. Retrieved 2019-07-12.
  5. ^“FRB: Recent Payment Trends in the United States”. www.federalreserve.gov. Retrieved 2019-07-12.
  6. ^“Walmart and Target Push the Fed on Faster Payments”. PaymentsJournal. 2018-12-06. Retrieved 2019-07-12.
  7. ^Wilke, John R. (2002-11-14). “Visa, MasterCard Campaigned To Undercut Rival Debit Cards”. Wall Street Journal. ISSN 0099-9660. Retrieved 2019-07-12.
  8. ^Craig, J.; ersonPortl; Herald, Press (2019-07-08). “Portland customer loyalty rewards provider acquires Florida firm”. Kennebec Journal and Morning Sentinel. Retrieved 2019-07-12.
  9. ^“Why First Data Surged 60.1% in the First Half of 2019”. finance.yahoo.com. Retrieved 2019-07-12.
  10. ^“An MCX vendor revives the multi-merchant wallet idea with a new focus”. PaymentsSource. Retrieved 2019-07-12.

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