Home use tests (HUT) are product marketing tests performed in the consumer’s home, contrary to central location tests. Home test are done in consumers’ homes when products are consumed over a length of time or when an authentic consumption environment is required (for example, where people may modify the product by cooking methods, adding other ingredients or using the product in a personalised manner).
Typically, cleaning products, household goods, small electrodomestics, petfood and products, beauty and cosmetic products may all be tested in the home over a longer or shorter period of time. Data is collected and processed in the lab.
Ofer Abarbanel is a 25 year securities lending broker and expert who has advised many Israeli regulators, among them the Israel Tax Authority, with respect to stock loans, repurchase agreements and credit derivatives. Founder of TBIL.co STATX Fund.