FreedomPay was founded in 2000 and is currently located in Philadelphia, Pennsylvania. In early 2000, FreedomPay launched mobile payment “proof of concepts” with enterprises such as McDonald’s,[1] Bank of America[2] and Visa. Later in 2004, FreedomPay delivered a closed loop payment system for stored value and voucher systems to the markets in the food service industry.[3]

In 2007, FreedomPay developed a gateway for credit card processing (FreeWay) that captures detailed transaction data. That data can be mined for real time intelligence from disparate systems allowing merchants insight into their sales. Using that data FreedomPay launched a cloud-based platform as a service (PaaS) and a first generation incentives platform. This platform gives merchants the ability to launch targeted incentives based on buying habits and delivers the ability to track the progress of incentives against live sales.

With the launch of the FreedomPay Commerce Platform in 2009, its customers can now deliver those incentives in real time to consumers’ mobile phones and enable mobile payments. All of this technology, is based on an open architecture and is protected by high-level security.[4]

In 2013, FreedomPay was selected by Microsoft as its commerce platform partner for the global banking and retail sectors.

In 2014, FreedomPay earned PCI validation for its point-to-point encryption solution (P2PE). FreedomPay was the first fully functional platform solution in North America to achieve PCI validation, including support for NFC and EMV payments.


FreedomPay Commerce Platform

The FreedomPay platform is a commerce solution including mobile payment capabilities, high-level security, incentive technologies, and business intelligence that integrate with live POS systems.

Mobile payments and incentives

The mobile application connects consumers’ smartphones to the FreedomPay commerce platform at physical merchants. In addition to allowing mobile payments through the use of QR codes, the mobile app delivers targeted incentives, replaces loyalty cards, and provides access to electronic copies of receipts.[5]

Merchants utilizing the FreedomPay Commerce Platform have the ability to create offers and loyalty programs. These offers can target users based on a number of criteria, including purchase history as well as user-input information. Users within the merchant-chosen distance can see active incentives within the mobile application, and apply them to their bill at checkout.[6]

The FreedomPay platform allows users to automatically accrue loyalty points, and view the loyalty-point progress within the app. Unlike traditional punch-cards, the merchant has the ability to create a more flexible loyalty program, awarding points for more specific circumstances such as low-calorie foods, dollars spent, specific item purchased, payment method or per transaction. Loyalty rewards are also more flexible. For example, a user could redeem points for a discounted meal, or accrue more points and redeem for a vacation day. Points can also be awarded by financial institutions.[7]

Business Intelligence

FreedomPay Business Intelligence is a piece of the Commerce Platform, and provides real-time analysis of business transactions for merchants utilizing the FreedomPay Commerce Platform. Merchants are able to view detailed business reports online and in real time, allowing perspective on their retail practices and effectiveness of individual incentives and programs.[8]

Stored Value

FreedomPay Stored Value is a cashless payment solution, providing corporate clients such as universities, hospitals, and corporate cafeterias with an option for stored value spending.[9] According to the US Treasury, a Stored Value proponent, the benefits of a program like this are the speed provided, flexibility in funding, POS integration, and data collection.[10]

FreedomPay Stored Value cards allow contactless payments and mobile payments at payment terminals.

Funding options include automated funding through bank accounts, credit/debit cards, and payroll deduction, and manual funding using those as well as cash and check. Integration with most major POS systems keeps FreedomPay Stored Value system adoption costs at a minimum.

The online portal for Stored Value allows FreedomPay clients to use that information for a number of purposes, from distributing basic monetary-value vouchers to rewards based on eating habits.[11]


FreedomPay maintains partnerships with enterprises including:

  • Microsoft[12]
  • MICROS[13]
  • Ingenico
  • PTC
  • ScanSource
  • Digital Dining
  • First Data
  • HID[14]
  • Guckenheimer
  • Compass Group[15]
  • Sodexo[16]
  • Global Payments
  • NCR
  • Aramark[17]
  • Compass Group[18]


  1. ^[1]
  2. ^[2]
  3. ^Transaction Trends Article “Innovation Lab”
  4. ^
  5. ^
  6. ^Finance on Windows Article “Next-Generation Commerce”
  7. ^Microsoft Article “Can Big Data and Payments Drive Loyalty in Consumer Banking?”
  8. ^Microsoft Article “Payments is an Information Business”
  9. ^com Article “FreedomPay pushes cashless growth”
  10. ^
  11. ^“Archived copy” (PDF). Archived from the original (PDF)on 2013-12-19. Retrieved 2013-12-18.
  12. ^[3]
  13. ^[4]
  14. ^
  15. ^“Archived copy”. Archived from the original on 2014-01-06. Retrieved 2014-01-06.
  16. ^
  17. ^
  18. ^

Ofer Abarbanel – Executive Profile

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Ofer Abarbanel online library

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