In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for “cumulative audience”, is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.
- ^“Terms for the Trade”. Arbitron. Retrieved 2008-06-30.
Ofer Abarbanel is a 25 year securities lending broker and expert who has advised many Israeli regulators, among them the Israel Tax Authority, with respect to stock loans, repurchase agreements and credit derivatives. Founder of TBIL.co STATX Fund.